TiNY SHIFTS

Typically, a coaching session lasts an hour.Will it last the next 167?

Probably not. After the session ends, your client goes back to the same people and environment that pull them back to their usual patterns.

They leave with insight and clarity, but then work gets busy, an old pattern gets triggered, and what felt clear in the session is often forgotten.

Your coaching can be incredibly skillful, but nothing beats the reality of how change works. Insight is born in the session, but the moments that decide if it takes hold happen in the 167 hours that follow. We built Tiny Shifts to amplify your impact in those moments.

Dr. Elisha Goldstein, seated, smiling

Created by

Dr. Elisha Goldstein

Clinical psychologist and author

Dr. Elisha Goldstein created Tiny Shifts to take the moments that matter, in the client's own language, and bring them back at the right time.

  • 20 years of clinical practice
  • Author of five books, including Tiny Shifts (2026)
  • Host of the Emotional Longevity podcast

elishagoldstein.com

Most businesses and apps have tried to make more impact between sessions by adding more.

More sessions, more exercises, more worksheets, more content, or another app.

But most clients are already overwhelmed. That's why compliance isn't that high.

They need help keeping what matters top of mind in the ordinary moments of every day. The insight happens while they're sitting with you, but not in the moments where they need to apply it.

When the moment comes, it competes with everything else, especially tech that trains a false sense of urgency. So what matters gets filed away as important, but not urgent.

That's the problem we're interested in.

We're doing this differently.

The goal isn't to cover the week, it's to identify the moments when the work from that week is most likely to matter.

Tiny Shifts takes those moments, in the client's own language, and brings them back at the right time. Not as generic motivational messages, which people habituate to, but in the client's own words.

The key thing here is that coaching remains yours and the relationship remains yours. We simply carry the meaningful threads through the week, from one session to the next, to keep it top of mind and increase the impact of it actually integrating into the life and work they're trying to change.

That's the shift: not more content, not more coaching, just better continuity.

What you approve

Nothing reaches your client without you.

What your client gets

Something they wanted to try differently.

The client, the sessions and the messages on this page are illustrative. They are not a real client.

We could design this so the AI does everything automatically but we don't want to.

The five minutes you spend reviewing what goes out is part of the intervention. Nothing reaches your client without you.

You know this person. You know that there's a specific time they wanted to have that talk with their wife.

AI can help listen, remember, organize, and draft, but it should not replace your judgment. We want the client to feel "this is really about me, it matters right now, and my coach remembered," not "my coaching platform sent me something."

That distinction is the real heart of Tiny Shifts.

Within minutes of a session, you have the key Insights in short form to deliver to your client in the moments that impact outcomes.

Tiny Shifts listens for the intentions, patterns, and moments that emerged and drafts a few meaningful touchpoints across the week, in the client's own words.

You spend about five minutes reviewing it: keep it, change it, delete it, or adjust the timing.

Then Tiny Shifts carries those moments into the week by text, email, or both. No new app to open, no content library they'll never get to. Their responses come back to you before the next session.

So instead of beginning with "How did the week go?", you begin already knowing how it went.

The technology sits underneath that flow and your relationship stays at the center.

  1. 1 Session
  2. 2 Your review
  3. 3 Tiny shifts across the week
  4. 4 Client response
  5. 5 Next session

We've built it, and it's working with beta testers now.

We need to learn what happens when it lives inside a real full-time coaching practice for three months.

We're looking for two or three design partners to use Tiny Shifts with real clients for three months and be candid about what works and what doesn't. We're keeping it intentionally small to build alongside you.

WE ASK: Start with a few of your coaches. Meet with us once a month and tell us what you're seeing, especially what isn't working.

YOU PAY: $35 per coach, per month. Includes 20 session-hours.

YOU GET: Direct access to the people building it, a real voice in what we build next, and hands-on onboarding with Dr. Elisha Goldstein.

At the end of three months, you decide whether Tiny Shifts has earned a place in your practice. We're looking for a few real partners, not a large group of early adopters, and the meaningful commitment is your partnership.

Team

  • Elisha Goldstein, PhD

    Elisha Goldstein, PhD

    Coaching & Methodology

    Clinical psychologist with 20 years of practice. The methodology behind Tiny Shifts comes from Elisha's work.

  • Nicholas Alexander Crabill

    Nicholas Alexander Crabill

    Platform & Technology

    Creative technologist. Built the entire Tiny Shifts platform and runs it. Your direct line for anything technical during the three months.

  • SHUR Creative Partners

    SHUR Creative Partners

    Positioning & Partnerships

    The creative partners on the team: positioning, partnerships, and how Tiny Shifts reaches practices beyond yours.

Meet the team

One thirty-minute conversation with us.

We'd rather understand how your practice actually works than show you a bunch of screens.

Tell us a little about your practice below. We'll come curious about what happens between sessions now.

One question to think about: what is hardest about the week between sessions?

We know there's no right answer, we're interested in what you're actually seeing, because that's what we want to build around.

for the other 167.TiNY SHIFTS