About Tiny Shifts

Insight is born in the session. The moments that decide if it takes hold happen in the 167 hours that follow.

We built Tiny Shifts to amplify your impact in those moments. Coaching remains yours and the relationship remains yours. We simply carry the meaningful threads through the week, from one session to the next.

Meet the team Sign up now

Who we are

A clinical psychologist, a creative technologist, and a creative partnership, building one thing.

The method

Twenty years of clinical practice, written down

The methodology behind Tiny Shifts comes from the work of Dr. Elisha Goldstein, a clinical psychologist with 20 years of practice and the author of Tiny Shifts: How Emotional Health Transforms Stress, Relationships, and Longevity (2026), The Now Effect, Uncovering Happiness and MBSR Everyday.

His one-page plan from March 2026 set the vision: build the platform that extends the impact of human transformation sessions beyond the meeting, with insights reinforced and integrated into real life.

The platform

Built and run by one engineer, with you on the line

Nicholas Alexander Crabill, a creative technologist, built the entire Tiny Shifts platform and runs it: technical operations, onboarding support, and all platform development. During the three months he is your direct line for anything technical.

The product is small on purpose. Two or three practices, monthly conversations, and a real voice in what gets built next.

The partners

SHUR Creative Partners, on the team as a company

Positioning, partnerships, and how Tiny Shifts reaches practices beyond yours. A team, not one person: everyone at SHUR who works on Tiny Shifts is part of this.

How it started

From a tool in one practice to a design partnership.

2025

December 2025

The first version is in use

Under its first name, Session Nuggets, the tool records a session, extracts the key insights and commitments, and schedules them to the client by text or email during the week.

March 2026

A one-page plan, and a decision

Elisha writes the plan: coaching organizations first, therapy once HIPAA compliance is in place. Clients should never have to trust data processed without that stamp.

2026

Tiny Shifts, the book

Elisha publishes Tiny Shifts: How Emotional Health Transforms Stress, Relationships, and Longevity. The product carries the book's name.

September 2026

The pitch, in his own words

Elisha writes the founding partners draft himself, sentence by sentence. It becomes the design partner page, unparaphrased.

2 or 3

October 2026

Looking for design partners

Two or three practices, three months with real clients, candid about what works and what doesn't. Kept intentionally small to build alongside you.

Meet the team

Who you would be working with.

Coaching and methodology

Elisha Goldstein, PhD

Clinical psychologist with 20 years of practice. Author of Tiny Shifts (2026), The Now Effect, Uncovering Happiness, MBSR Everyday and A Mindfulness-Based Stress Reduction Workbook. Host of the Emotional Longevity podcast.

The methodology behind Tiny Shifts comes from Elisha's work.

elishagoldstein.com All books

Platform and technology

Nicholas Alexander Crabill

Creative technologist. Built the entire Tiny Shifts platform and runs it. Handles technical operations, onboarding support, and all platform development.

Your direct line for anything technical during the three months.

Positioning and partnerships

SHUR Creative Partners

The creative partners on the team: positioning, partnerships, and how Tiny Shifts reaches practices beyond yours.

A team, not one person. Everyone at SHUR who works on Tiny Shifts is part of this.

What we hold to

In Elisha's words, and in how the product is built.

Coaching remains yours and the relationship remains yours.

We simply carry the meaningful threads through the week, from one session to the next.

Nothing reaches your client without you.

The five minutes you spend reviewing what goes out is part of the intervention. AI can help listen, remember, organize, and draft, but it should not replace your judgment.

In the client's own words.

Not generic motivational messages, which people habituate to. The moment, the commitment, the realization, quoted back.

Not more content, not more coaching, just better continuity.

Most clients are already overwhelmed. They need help keeping what matters top of mind in the ordinary moments of every day.

Your clients never interact with AI.

Every message they receive comes from you, in your voice, with your name. Your brand on everything; Tiny Shifts stays out of the way.

Recordings deleted, data encrypted, nothing trained on.

Session recordings are deleted after extraction. Data is encrypted in transit and at rest. Nothing is used to train anyone's model. Export or delete a client at any time.

One thirty-minute conversation with us.

Two or three design partners. Three months. $35 per coach, per month, covering 20 session-hours. We'll come curious about what happens between sessions now.